nike x dsm air superfly launch
novembre lounge
On the occasion of the official release of the NIKE x DSM Air Superfly, the Novembre LOUNGE returns in a new iteration: conceived as a retreat from the spectacle of sport into its quieter, inner states: breath, thought, repetition, and rest. Translated through sound, space, and print, this installation offers a sensorial counterpoint within Dover Street Market Paris.
At a time when culture shifts away from algorithmic overexposure and toward smaller, self-curated enclaves – chat groups, pirate radio, niche print media – the Novembre LOUNGE creates a sheltered commons inside the store: a space to feel, listen, and reflect.
At the heart of the installation is Inner Tracks, an enveloping soundscape that immerses visitors in the physical and emotional rhythms of sport. Runners Cassy Nsimba and Natacha Drif lend the intimate textures of breath and heartbeat. Egyptian-French Mona Varichon contributes subtle audio interventions, featuring songs by women she admires and sampled fragments played on her French horn:an unsung instrument often described as the one closest to the human voice. Complementing this, virtuoso percussionist Mohammad Reza Mortazavi introduces trance-like hand drumming, folding intricate rhythms into the spatial audio environment.
Inner Tracks
Creative Direction Jeanne-Salomé Rochat
Production Direction Alex Papatheodorou
Music Curation Souleymane Said
Music composed, played, arranged, recorded and mixed by Mohammad Reza Mortazavi
Mastered by Satoshi Okamoto [sub-tle.]
French horn Mona Varichon
Light installation Benoit Lalloz Studio
Sound Matéo Garcia
Set Building Alex Kontini, Constantinos
Mix & Edit Aurélien Hamm
Production Management Dora Okuyan
Production Management Chiayun Hu
Production company Prod & Cie
Inner Folds
Creative Direction Novembre Bureau
Photography Nicolas Coulomb, Ellie Lizbeth Brown, Souleymane Said
Graphic Design Kim Coussée & Axel Pelletanche
Graphic Design Assistant Maïlys Dutschler
DSM Vitrine
Spatial Design: Zak Group
Production: Jamps Studio
Lighting Design: LightLab
Drinks by Noam GmbH